Despite our efforts to defend our rational decision-making skills and the evidence and logic we use to make choices, the reality is that emotion drives most of our decisions. Whether you call it intuition, impulse, your “gut” or something else, we generally base our decisions...
Regardless of the size of your advertising budget, the ever-changing landscape of media can make it difficult to decide where your advertising dollars should go. Newspapers and magazines, once the hallmark of advertising, have shifted from print to digital. Cable television is shifting to online,...
Marketing used to be reserved for the artistic, creative types. The ones that could connect with an audience in a personal way and target consumers that make emotionally-driven decisions, rather than purely logical ones. While marketing is still geared toward connecting with the audience, it...
It’s no secret that newspaper and magazine publishers are on a steep decline. This came on the heels of the digital revolution, along with marketers gearing their marketing campaigns toward digital media, which offers delivery speeds and response times that didn’t exist before. While this may...
With the changing landscape of modern business, it’s becoming increasingly important for businesses to maintain an online presence. A website, social media pages, blogs and other online sources keep traffic flowing to your business, which increases your sales and customer base. But what if you’ve done...
We’ve worked with Aaron Gant at Warner/Chappell Production Music for several years. This week, Aaron received a well-deserved promotion within the company. We’d like to congratulate him, and wish him well moving onward- and upward! Read about it here . . . https://www.musicrow.com/2017/02/warnerchappell-production-music-promotes-aaron-gant-to-sr-vp-production/...