At the heart of Geary Company is Jim McKusick with more than 30 years of experience in the advertising industry. He started working at the agency in 1979 as an account manager and tour coordinator for entertainers. During that time he worked with managers to develop marketing materials for their tours throughout the country. He even worked with Elvis Presley’s manager, Colonel Tom Parker, to advertise The King’s music.
Since then his experience has included media strategy and buying, creative direction, client marketing strategies, account management, and orchestration, and the day-to-day business operations of Geary Company. Jim has worked with industries including resort, casino, food & beverage, gaming manufacturing, professional sports, banking, healthcare, professional services, real estate, entertainment, and retail. His community involvement has included work with Nevada Ballet Theater, Nevada Public Radio, the MDA, and Las Vegas Youth Soccer. He holds a bachelor’s degree in Communications Studies from the University of Nevada Las Vegas. Jim has been President, and now CEO, of Geary Company since 1989.