When you think of Las Vegas and its history, it almost always comes back to the King of Rock ’n Roll himself, Mr. Elvis Presley. If you dig even deeper, you’ll find another thing that Las Vegas and Elvis tend to have in common, which is our city’s longest-running advertising agency, The Geary Company.
All the way back in 1969, Elvis’ manager Colonel Tom Parker approached our founder Dick Geary with a request to help promote Elvis’ newest Las Vegas shows at Hotel International, now known as The Westgate. Without a second thought, Dick agreed and as one thing led to another, The Geary Company was born with Elvis Presley as our very first client.
After The Geary Company began successfully advertising for Elvis in the early 70’s, our brand and company quickly expanded across Las Vegas. Our company’s clients grew to include the Queen of Disco, the Chairman of the Board, a Knight, a Captain, an Outlaw, some Village People, and dozens more artists from rock, country, pop, R&B, Motown, Broadway, and comedy.
June 24, 2022, in honor of our company’s roots and Dick Geary’s legacy, we invited our clients, team members and friends to break out their blue suede shoes and make sure someone was taking care of their hound dog so they could attend a screening of Elvis’ newest biopic.
Our team rented out two theatres on the film’s opening day in which we provided treats gift bags and a copy of Colonel Tom Parker’s book for all of those who supported us by attending. Before the movie began, our CEO Jim McKusick and COO John Dalrymple gave a quick presentation on our company’s humble beginnings along with some of our newest creative work before the show began.
Nothing topped the feeling of looking around the movie theatre and watching everyone glued to the screen because they were as entertained and touched by Elvis’ music and story as people were in the 60’s. Apparently, we weren’t the only ones who felt this way as the film had a $31.1 million opening weekend in the box office and tied with Maverick for revenues! It was truly an honor to see the impact that our first ever client is still making on people today.
Without Elvis Presley and Colonel Tom Parker, we wouldn’t have been able to work with all the great clients and friends we’ve made over the past 53 years…which is why we’d like to say thank you, thank you very much!