Appealing to Emotion: How Businesses Use Emotions in Marketing

By EM Developer Posted On September 6, 2018 Marketing

Despite our efforts to defend our rational decision-making skills and the evidence and logic we use to make choices, the reality is that emotion drives most

Best Ways to Spend Your Advertising Dollars

By EM Developer Posted On August 9, 2018 Marketing

Regardless of the size of your advertising budget, the ever-changing landscape of media can make it difficult to decide where your advertising dollars should go. Newspapers

Balancing Analytics and Creativity in Marketing

By EM Developer Posted On July 12, 2018 Marketing

Marketing used to be reserved for the artistic, creative types. The ones that could connect with an audience in a personal way and target consumers that

Marketing Archive