Any business, whether it’s a start-up or has been around for decades, needs to communicate to its target audiences in order to be profitable. One thing

Finally, there is some cautious hope emerging for the year 2021. The talks of vaccines – about 150 of them at the last count – are

The coronavirus has fundamentally destabilized most business operations. More than 60% of small businesses have experienced a decrease in revenue since it was declared a global

When it comes to marketing, some companies grapple with the decision over whether to handle it internally or partner with an agency. This may seem like

Over the last few weeks, businesses have had to undergo radical changes due to the COVID-19 pandemic. One of the most hard-hit aspects has been the

Gone are the days when businesses could not determine the effectiveness of ads, PR, print media, and events, and hence could not justify their marketing spend.

You know about the importance of content marketing. You’ve seen the statistics that show content-based efforts get three times more leads than outbound alternatives.  But getting

There is a saying attributed to the Roman philosopher Seneca that goes: “When a man does not know what harbor he is making for, no wind

A targeted marketing plan is at the heart of every successful business. Think about it; even if you created a magical elixir that rivaled the fountain

Customers are savvier and more informed than ever before, often taking the time to research products long before they make a purchase. Because of this, they’re